Blake Lively, once Hollywood’s golden girl, seems to be losing favor fast. From on-set feuds and promotional missteps to legal battles and rumored tensions with her closest allies, the Gossip Girl alum’s carefully curated image is unraveling before the public’s eyes.
The latest controversy surrounding Lively stems from her starring role in It Ends With Us, a film adaptation of Colleen Hoover’s novel about domestic abuse. Instead of delivering a sensitive, heartfelt promotion, Lively’s marketing approach has been criticized as tone-deaf, with social media calling her out for treating the subject matter like a lighthearted girl’s night out.
Fans were quick to express their disappointment, with one X user writing, “Blake Lively really missed the mark here.”
But that’s just the tip of the iceberg.
The biggest headline surrounding Lively right now is her ongoing feud with co-star Justin Baldoni. Their strained relationship during the production of It Ends With Us has now escalated into a full-blown legal battle.
Lively has accused Baldoni of sexual harassment and launching a smear campaign against her, while Baldoni has responded with a massive $400 million countersuit, claiming defamation and extortion.
The tension became apparent when the two actors avoided posing together during press tours, fueling speculation that the drama had gone far beyond professional disagreements.
And the fallout is affecting more than just her career.
Even Lively’s longtime best friend and Hollywood power player, Taylor Swift, seems to be keeping her distance. After Lively was noticeably absent from Swift’s Super Bowl squad, rumors of a rift began to circulate.
Sources claim that Swift is actively trying to avoid being dragged into Lively’s drama—especially after she was unknowingly pulled into a heated meeting between Lively and Baldoni.
While insiders insist there’s “no bad blood”, Swift reportedly doesn’t want her name anywhere near the mess. A source close to the singer told Entertainment Tonight, “Taylor is still close with Blake, but she is focused on her own life and doesn’t want to be involved in any drama.”
In other words—Swift is moving forward, while Lively is sinking deeper into controversy.
Lively’s past on-set feuds are also resurfacing. Her cold relationship with Gossip Girl co-star Leighton Meester has long been whispered about, with reports suggesting they “avoided each other like the plague”.
And now, new speculation has reignited claims that Lively played a role in Armie Hammer’s abrupt departure from the show.
Even in more recent projects, Lively’s reputation has been questioned. Her feud with Anna Kendrick over top billing in Another Simple Favor created yet another awkward divide, with sources revealing that Kendrick is actively distancing herself from Lively’s current controversies.
And it’s not just her co-stars.
Beyond the entertainment industry, Lively’s past run-ins with Martha Stewart, Scarlett Johansson, and Selena Gomez have painted a picture of strained relationships across multiple circles.
From Johansson allegedly wanting nothing to do with her after her split from Ryan Reynolds to Stewart mocking her failed lifestyle brand, it seems like Lively has left a trail of broken connections behind her.
Now, with legal troubles, social backlash, and growing isolation, it appears that Hollywood’s love affair with Blake Lively is rapidly fading.
Can she repair the damage? Or is she on her way to becoming Tinseltown’s next outcast?